Kristy mapp

Senior Product UX Designer

Worked independently and collaboratively to drive seamless user experiences and technical feasibility for complex projects while taking WP Squared from 0-1.

Led and optimized complex user journeys such as:

Site Staging, Domain Management, CDN Integration, SSL Management, PHP Smart Updates, and dashboard customization

User Research and Testing: Conducted interviews, usability testing, and surveys for the WP Squared product’s new features.

Design System Leadership:

• Recommended Material Design with Angular, enabling rapid development through a Figma-based component library.
• Designed and documented patterns for WP Squared, contributed to cPanel’s design system, working with UX team to unify design systems across the company with flexible patterns.
• Advocated for the adoption of the design system across cPanel, gaining leadership buy-in for extended timelines to align projects with long-term goals.

Cross-functional Collaboration: Worked closely with PMs, tech leads, and individuals to align UX practices with business goals and customer needs. Developed templates for RFPs, onboarding, and user personas to streamline workflows.

Workshop Leadership: Selected to present at CloudFest on “Balancing Business Goals with User Needs.”

UX Team Foundation: Pioneered efforts to establish a UX team at cPanel, setting the foundation for future growth in the organization’s design practice

Visual Designer

• Successfully delivered design projects by managing them from conception to completion, ensuring all client requirements and deadlines were met through effective collaboration with multidisciplinary teams of designers, developers, and product managers.
• Enhanced user-friendliness by refining ideas and resolving complex product challenges into workable solutions.
• Developed original designs and prototypes using Adobe XD, leading to innovative and visually appealing outcomes.
• Improved user experience for Denise Austin’s existing website purchase flow, and led the development of her new web app through comprehensive user flows, wireframes, and prototypes.
• Modernized Margaritaville’s CMS into a WYSIWYG interface by designing wireframes, mockups, and interface elements, resulting in a more intuitive and user-friendly system.

Lead Visual & Operations Designer

Visual Designer

• Developed visually appealing layouts within brand and design system guidelines, enhancing user engagement.
• Designed user-centric interaction models, resulting in improved user experiences.
• Efficiently managed multiple projects, consistently meeting timelines and expectations.
• Delivered high-quality B2B prototypes using Adobe XD, Figma, and Illustrator, driving business growth.

Visual Design consultant

• Led the art direction and design for an e-book to enhance reader experience.
• Developed an effective email drip system through wireframes and user flows that optimized user engagement and conversion rates.

• Successfully launched a new WordPress website and marketing collateral, enhancing brand consistency.
• Developed and implemented a business analysis framework that identified strategic and financial impacts of new products/services.

Marketing & Communications Designer

• Enhanced brand visibility through compelling visual concepts and engaging marketing campaigns.
• Increased online presence by producing and distributing promotional material across multiple platforms.
• Improved patron satisfaction by efficiently managing website, social media pages, and inqueries.
• Achieved project goals under tight deadlines by collaborating with intradepartmental teams.
• Successfully designed, edited, and executed Bay Area Magazine, contributing to its professional quality and timely release.

Art Institute of Houston

2001 – 2004

Bachelor of Fine Arts in Interior Design

3.7 GPA, Dean’s List