Brand

  • Brand refinement
  • Primary Logo
  • Logo mark updates
  • Website move, and recreation
  • Copy updates and creation
  • Creation of all business material such as business cards, letterhead, envelopes, etc.

Marketing

Email Campaigns

Using Zoho CRM & Marketing Hub I created multiple email marketing campaigns for different targets of the business. One example was to gather more followers by creating a lead magnet using a 10 Day Leadership training package which contained an introductory email, 10 subsequent challenge emails, a landing page, and user journey map for the CRM system.

Informative Video

Working with our CEO, I developed an idea for a fun way to explain something he says all the time to help the audience understand that there is always more to know. I began by using photographs from some of our in-person sessions, editing them in Adobe Photoshop, then creating some fillers in Adobe Illustrator. I had our CEO record the message in Quicktime and then I put it all together in Adobe Rush Premier.

Social Media

The goal of our social media campaign was to highlight:

  • our CEO, Charles Pulliam
  • Diversity, Equity, Inclusion & Access
  • Pivot Planning (our strategic planning process)
  • public holidays of interest that would also highlight our goals

Software & Technique

Adobe InDesign

Adobe Photoshop

Adobe Rush Premier

Adobe Illustrator

Zoho CRM

Zoho Projects

Zoho Creator

Zoho Marketing Hub

Zoho Social

WordPress

G Suite

Canva