- Brand refinement
- Primary Logo
- Logo mark updates
- Website move, and recreation
- Copy updates and creation
- Creation of all business material such as business cards, letterhead, envelopes, etc.
Using Zoho CRM & Marketing Hub I created multiple email marketing campaigns for different targets of the business. One example was to gather more followers by creating a lead magnet using a 10 Day Leadership training package which contained an introductory email, 10 subsequent challenge emails, a landing page, and user journey map for the CRM system.
Working with our CEO, I developed an idea for a fun way to explain something he says all the time to help the audience understand that there is always more to know. I began by using photographs from some of our in-person sessions, editing them in Adobe Photoshop, then creating some fillers in Adobe Illustrator. I had our CEO record the message in Quicktime and then I put it all together in Adobe Rush Premier.
The goal of our social media campaign was to highlight:
- our CEO, Charles Pulliam
- Diversity, Equity, Inclusion & Access
- Pivot Planning (our strategic planning process)
- public holidays of interest that would also highlight our goals