DESIGN PROCESS EXPLAINED

Focus on Design

Special attention was placed on the social media examples and their arrangement on each spread.

Though the layouts change, a central visual line carries your eye through the examples to create a subconcious order of images.

Grid System

Each spread was built on an 8 column grid system, set inside the margins.

This was done to create an invisible frame around the text and images, giving them a sense of place and structure.

Software & Technique

Adobe InDesign

Adobe Photoshop

Instagram

Grid Systems

Alignment

Typography

Repetition

White Space

Rule of Thirds

Icon Design

Break the Grid

Mental Model